CUSTOMER ENGAGEMENT MARKETING
WELCOME TO A
NEW TYPE OF
Cinked is a new Direct Marketing agency designed to help grow your existing customer base. From a selection of modular partnership benefits, you can access a new, actively engaged, consenting audience, through one powerful channel.
HOW IT WORKS
We cherry pick ‘on brand’ but non-competing companies for you to partner with. Piggybacking their customer touch points, you can effectively target their consumers with zero media costs.
This approach recruits new customers at the lowest CPA available in offline media.
With our sister company, WCM we have mastered new ways to plan, produce and tailor your print to communicate to your customers through one unique channel.
Ready to create a first-class print and postage customer experience? Contact us now for a free print and creative audit and start growing your customer base.
3 STEPS TOWARDS MORE CUSTOMERS
Confidentially, we share your target audience and the acquisition channels that work best for you.
We then define the opportunities you can offer to partners (e.g. inserts into parcel deliveries, solus partnership emails to your customer base, post-checkout etc.).
We will then provide you with full visibility of suitable partners that match your requirements. You will be able to select scalable partnership opportunities using your customer touchpoints (based on your personal CRM programme).
Many of these opportunities are NOT available on a paid-for basis. The advantage for you is that you will be accessing NEW, highly-responsive audiences through our unique network.
The CINKED team will negotiate this on your behalf. This can be like-for-like (eg: inserts for inserts) or cross-channel (eg: inserts for postal data or
The way you decide to trade with your partner is dependent on approval from each party. A trade works on a ratio basis. For example: based on a 1:1 value ratio - 50,000 inserts into your parcel deliveries in exchange for 50,000 inserts into your partner's catalogue mailing.
Laser Personalisation (Cut Sheet / Continuous)
Digital Variable Personalisation